Our Founders
After recognizing a gap in professional creator management in the MENA region, 1of creators was established. With a vision to empower creators with tailored support, enabling them to excel across various platforms with pride and confidence
Today 1ofCreators is a creator management and influencer marketing agency connecting brands with top gaming, sports, and digital creators from the UAE to the Arab World.
Wadih Al Sayah
Founder & CEO
With over a decade of experience across gaming and creator partnerships in the Middle East, Wadih has worked closely with talent, brands, and major projects in the region. He founded 1ofCreators to bring a more strategic and execution-driven approach to creator marketing, focusing on high-impact campaigns and long-term partnerships across gaming, sports, and digital culture.
Kyra Liu
Co-Founder
With a background in acting and production, Kyra has extensive experience managing talent and overseeing shoots across commercial and creative projects. She specializes in coordinating productions, handling talent on set, and ensuring high-quality execution across campaigns. At 1ofCreators, she leads talent operations and production, supporting creators and brands across gaming, entertainment, and digital content.
Vision
To become the most trusted creator economy agency in the Middle East, shaping how brands collaborate with creators while enabling creators to build lasting businesses and influence.
Mission
At 1ofCreators, we connect brands with the right creators and execute high-impact campaigns across the Middle East. Built on trust, professionalism, and performance, we combine talent, strategy, and execution to create meaningful partnerships that drive results.