How We Work With Partners
We help partners leverage creators through strategy, partnerships, and execution across the Middle East.
Creator-Led Campaigns
End-to-end influencer marketing campaigns across gaming, sports, and digital culture in the Middle East.
Event Talent & Broadcast Management
Sourcing and managing creators and broadcast talent for events, activations, and live productions.
Creator Strategy & Always-On Marketing
We manage always-on marketing strategies for partners, building long-term partnerships and consistent presence across the arab region.
Creator Economy Advisory
Advising brands, investors and decision makers on creator economy opportunities, partnerships, and venture development across MENA.
Case Studies
Announcement Production
Campaign:
Nigma Galaxy signing Brand Ambassador
Exclusive Talent: Khamzat Chimaev
Campaign Objective
Announce Nigma signing the UFC world Champion Khamzat on all socials.
Our Role
We were tasked by Nigma to build the creative, setup the shoot and produce their announcement.
Outcome
Viral announcement across socials with amazing positive engagement on the content piece we created and the extra content we advised nigma on using.
Event Broadcast Talents
Campaign: Phygital Games of the future 2025
Client: PLG & Ethara
Number of talents: 82
Location: Abu Dhabi
Objective
Scout and acquire broadcast talents in english and arabic for 8+ disciplines in 14 days.
Our Role
Scouted and built the broadcast talent rosters, managing all aspects from negotiation to logistics and execution. Oversaw total of 80+ top gaming & sports talents, ensuring seamless participation and engagement throughout the event remotely and on ground.
Games
Football, Basketball, MLBB, Fortnite, CS2, Dota2, Battle of Robots, Drone Racing, MMA, Fatal Fury.
Sale Amplification Campaign
Campaigns: White Friday, Ramadan, & Eid Sale
Markets Covered: UAE, KSA, Egypt
Total Creators Managed: 3-6 (1-2 per market)
Objective
Drive engagement by blending influencer credibility with Amazon’s brand message, creating authentic, everyday-life content that resonated with target audiences.
Our Role
Sourced and managed local influencers to create high-impact, relatable content that followed a compelling script while feeling natural and authentic.
Outcome
Engaging video content for dark ads & static posts on Amazon-owned platforms.
Product Launch Campaign
Campaign:
Samsung S25 Ultra Launch
Client:
Samsung Gulf
Exclusive Talent:
Eighty8, Tamim, Buffy, Waad, & Sos
Platforms: TikTok and Instagram
Objective
To launch the Samsung S25 Ultra by showcasing both its gaming capabilities and lifestyle features through engaging influencer content.
Our Role
Managed the campaign end-to-end, from scouting and sourcing all talents, defining deliverables, briefing creators in line with the client’s vision, and overseeing content production and execution.
Quality Assurance
Guided the talents throughout the campaign, providing content ideas and feedback at every stage to ensure alignment with the client’s vision and high-quality output.
Outcome
Successfully delivered multiple content sets across six creators, showcasing the phone’s gaming performance and lifestyle features, driving strong engagement and brand visibility.
Game Launch Campaign
Campaign:
Dying Light The Beast Launch MENA
Exclusive Talent: Peerless & Fwaz
Platforms: Kick
Campaign Objective
Amplify excitement around the game and its esports scene with authentic, community-driven streams.
Our Role
Scouted, Selected and Acquired top streamers that fit the theme of the game. Coordinate the streams to deliver top quality content, viewership and conversion .
Outcome
Viewers got engaged with their
favourite
streamers playing the game and asked for discount codes to buy the game.
Event Influencers & On air-talents
Campaign: Al Qadsiah Esports Festival 2024
Client: Al Musaed LLC
Location: Khobar, KSA
Event
Footfall: 100,000+ over 3 days
MEGA Talents Managed:
- MJRM – 20M+ Total Followers
- Kloode – 7M+ Total Followers
- oCMz – 10M+ Total Followers
- Saifaany – 2.7M+ Total Followers
- PlayAway – 3.2M+ Total Followers
- BasharkK – 2M+ Total Followers
Our Role
Scouted and built the talent roster, managing all aspects from negotiation to logistics and execution. Oversaw total of 22 top gaming talents, ensuring seamless participation and engagement throughout the event.
Games
COD, FC, Rocket League, and PUBGM
Impact
Successfully contributed to one of KSA’s largest gaming event, enhancing audience engagement and event reach.
